The Great Recession of 2008/2009 blew in like a Darwinian gale.  Going forward, the defining dynamic of the marketplace will be the overhang of economic risk and consequences (not frugality).  A Darwinian Gale: The Recovery Consumer Marketplace in the Era of Consequences is a white paper from The Futures Company that tells this tale and its implications.

Beware thinking that things will bounce back to business as usual.  A fundamental value shift is underway. The era of consequences will be guided by responsibility, vigilance and resourcefulness.  Spending will be shaped by prioritization and networks.  This is the global zeitgeist now aborning.