Articles / Reviews
 


The Authors

J. WALKER SMITH is the president of Yankelovich, Inc. and a nationally recognized expert on marketing social trends and theri impact on businesses. He oversees The Yankelovich MONITOR, which for more than thirty-five years has been the foremost tool tracking America's lifestyles and values. Once described by Fortune as "one of America's leading analysts of consumer trends," he is a well-known author and speaker with an eye for breaking trends in American society. Smith is a regular guest on netwrok business news programs and is frequently quoted in the press. He lives in Atlanta, Georgia. [extended biography]
   

ANN CLURMAN, a senior partner at Yankelovich with more than twenty-five years of experience with The Yankelovich MONITOR, is a widely recognized authority on consumer trends and generational marketing. A much-sought-after-speaker at industry forums and a consultant to Fortune 500 companies, she is known for her creative energy and strategic insights, translating MONITOR findings into profitable marketplace initiatives. She lives in New York City.
[extended biography]