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Dollars & Consumer Sense 2009
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| Sustaining market share, building loyalty and positioning yourself for growth amid economic turmoil
A Three-Phase Research and Consulting Program to Help Marketers Through the Recession and Beyond
Dollars & Consumer Sense 2009 is a three-phase offering designed to help marketers stop or slow their current losses, lock in customers through the duration of the economic turmoil and position themselves for renewed growth as the economy recovers.
The first Dollars & Consumer Sense released in March 2008 when consumers were only three months into the recession, focused on identifying and describing the challenges marketers were likely to face as consumers began to feel the full effects of the challenging economy. Now, a year later, with the recession at full tilt, Dollars & Consumer Sense 2009 advises marketers on how to overcome those challenges and position themselves for the recovery.
The Economic Anxiety scale that we developed as a part of the first study and used to track consumers’ worries throughout 2008 is an integral part of Dollars & Consumer Sense 2009 as well. In addition to tracking key attitudes and behaviors, Dollars & Consumer Sense 2009 also features five new elements:
- An analysis of the current state of consumer trust, purchasing behavior, financial anxiety and brand loyalty
- A series of category-specific surveys
- Strategies for minimizing Economic-Anxiety-induced marketplace and lifestyle trade-offs without compromising your brand equity
- A description of the marketplace that is likely to emerge from the current economic turmoil
- Consulting options that will help you sustain brand equity, build customer loyalty and plan for future growth in the context of the specific threats and challenges that your brands and products are experiencing
 Download the Dollars and Consumer Sense 2009 product sheet.
Download the Dollars and Consumer Sense 2008 product sheet.
Want to learn more? Contact us at 919.932.8858 or sales@yankelovich.com.
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