The time for health leadership is now. Governments, companies and consumers are all looking for solutions that improve health access, quality and outcomes and that reduce healthcare costs. But, while health and healthcare are grabbing the headlines, the more holistic notion of wellness may provide the real clues about what’s
required to truly engage consumers in sustainable health-behavior change.

The notion that one message, one solution, one product fits all is long gone. The 2009 Health & Wellness Segmentation Study clearly illustrates that consumers run the gamut on their interest in, and readiness for, personal engagement in health-behavior change. This study, complete with in-depth consumer segment profiles, provides both strategic and tactical insight into how policy makers, product manufacturers, marketers and employers can target the right audience precisely with personally relevant health and wellness solutions.

The study provides a comprehensive look at the drivers and barriers to consumer health engagement. Building on insights gathered in the 2007 study, this wave of the segmentation study explores adult attitudes and self-reported behaviors relating to physical, mental, emotional and spiritual dimensions of health and wellness,

Download the Health & Wellness Segmentation Study product sheet.

Download the LIVING Well Employee Health Initiative product sheet.

Click here to find out more about the 2007 Multinational Health and Wellness Report.

For more information on the Health and Wellness Segmentation Study or the LIVING Well Employee Initiative, contact us at 919.932.8858 or sales@thefuturescompany.com.