The Yankelovich MONITOR Perspective is an ongoing series of in-depth reports dedicated to a single topical marketing issue. Each report analyzes the subject within the framework and context of the key trends tracked by the Yankelovich MONITOR. The reports provide a detailed look at a key issue and connects consumer attitudes about that topic with overall values and lifestyle attitudes—a unique combination of data and business perspectives.

When you purchase a Perspective, you’ll receive the in-depth report, data tables and banners.

2009 Perspectives include:

Millennials Ahead: Leading the way into the Recovery Marketplace: Details the ways in which Millennials will lead the economy out of this recession

Dollars & Consumer Sense 2: A Three-Phase Research and Consulting Program to Help Marketers Through the Recession and Beyond


To find out more about the MONITOR Perspective series, contact us at 919.932.8858 or info@yankelovich.com.