DeskTop MONITOR gives you access to the same analytic tool that our researchers use—Quanvert, an SPSS MR application.

DeskTop MONITOR allows you to create your own customized cross-tabulations of our data, maximizing your ability to explore, analyze and integrate MONITOR’s wealth of information into your decision-making process.

You don’t have to be a statistician, programming expert or data analyst to use DeskTop MONITOR effectively. Quanvert, the power behind DeskTop MONITOR, is specifically designed for the market researcher. All you need is basic knowledge of data tables and a willingness to explore the data.

Getting started:
If you already use Quanvert in-house for desktop tabulation of your research data, you can easily add DeskTop MONITOR to your list of projects and start exploring the data immediately. If you don’t use Quanvert in-house, The Futures Company, as an authorized distributor, can provide you with a license to use it.

Digging into the data:
DeskTop MONITOR provides you with enormous flexibility. You choose exactly which data points go into a cross-tab, as well as how the data should appear in your tables, including percentages, decimal places, indices, ranks, etc. You can use DeskTop MONITOR to create cross-tabulations based on any combination of MONITOR questions. Use DeskTop MONITOR to accomplish the following:

• Test personal hypotheses before you pitch an idea.
• Evaluate assumptions about target groups, and see if they hold true for sub-segments like gender and generation.
• Explore attitudinal groups within a demographic to create even stronger profiles of your target consumer.

Download the DeskTop Monitor product sheet.

Put the power of MONITOR data and insights at your fingertips. Contact us at 919.932.8858 or sales@thefuturescompany.com.