Yankelovich MONITOR^® OmniPlus is a custom recontact of 600–1,000 current-year MONITOR respondents ages 16+. OmniPlus callbacks provide an opportunity for you to ask additional brand-specific survey questions that can be linked back to these consumers’ responses to the original battery of comprehensive questions about their attitudes, values and behaviors in MONITOR. We conduct the recontacts among a nationally representative sample of consumers via telephone every two to four months.

OmniPlus is a cost-effective way for you to customize our survey research for your own business. The turnaround time for results is fast—less than a month from the time we begin the surveys until we deliver the results to you. For a fraction of the time and money you would spend conducting your own research, you can tap into the power of Yankelovich and put your marketing efforts into overdrive. OmniPlus can help you do the following:

• Define relevant consumer groups by asking customized, proprietary questions pertaining to your industry, product category or marketing issues.
• Analyze this information alone or in combination with existing MONITOR data.
• Profile consumer groups using existing MONITOR data to obtain an in-depth understanding of their values, attitudes and lifestyles.

OmniPlus rates are per data point, with MONITOR sponsors receiving a significant discount. You can also request custom banners, appended MONITOR data and DeskTop MONITOR data files in Quanvert format, all priced separately.

Click here to download the OmniPlus product sheet.

Customize Yankelovich’s research to meet your specific marketing needs. Contact us at 919.932.8858 or sales@yankelovich.com.