You have a lot of ideas for new products, marketing campaigns and positioning. It takes tremendous effort and strategic insight to ensure that you will hit a home run—the pressure can be overwhelming.

The Futures Company can help you screen, prioritize and improve your concepts with TrendNOSTIC^®—a cost-effective and timely way to validate your marketing initiatives. TrendNOSTIC is the definitive screening tool for new products, advertising, communications, direct-mail campaigns, new-market launches, retail concepts and more.

The Futures Company will evaluate your concept based on current lifestyle trends as defined by the Yankelovich MONITOR, our annual study of adult consumers. Our team of experts provides you with the attitudinal insights of your target market, as well as a TrendNOSTIC Report Card, giving your concept an “on-trend” score based on how well your concept aligns with current consumer trends.

TrendNOSTIC can help you do the following:

• Create effective, on-trend products that today’s consumers need.
• Develop advertising that speaks to your customers and prospects.
• Improve campaign performance with more relevant offers and promotions.
• Save money and time by evaluating concepts before your market launch.

Download the TrendNostic product sheet.

Test and launch that marketing idea that you’ve been considering. Contact us at 919.932.8858 or sales@thefuturescompany.com.