The global landscape of preventive health and wellness is changing rapidly. Every nation worldwide is affected by obesity, chronic disease, the threat of pandemics, aging populations, the rising cost of healthcare, advancements in medical/information technologies and the development of e-health technology and services. To stay competitive, it is critical that companies from all industries understand what is driving consumers’ decisions about their health.

The Yankelovich Multinational Preventive Health & Wellness Report originated as a U.S.-only segmentation study—a study of the attitudes and behaviors of specific segments of the population—and evolved into a multinational study of consumers from 17 countries. This report provides the most comprehensive examination of global health and wellness available today, identifying the drivers and barriers to better health and wellness. The insights contained in this report will help marketers understand how to target key audiences with relevant health products, services and messages.

The multinational report was conducted in the following countries:

• Australia
• Brazil
• Canada
• China
• France
• Germany
• India
• Italy
• Japan
• Korea
• Mexico
• Poland
• Russia
• Spain
• Sweden
• United Kingdom
• United States

Download the Preventive Health & Wellness product sheet.

To purchase the entire multinational report, or to purchase one country at a time, contact us at 919.932.8858 or sales@yankelovich.com.