Chronic disease is rampant, driven in part by the rapid increase in global obesity and by the “graying of America.” In coping with chronic illness, consumers have a tremendous amount of treatment options, from traditional to non-traditional to experimental. As the variety of health-management tools increases and alternative treatment options become more mainstream, the drive for consumer attention and dollars is becoming increasingly competitive.

The Yankelovich Perspective Chronic Disease in America explores the specific actions that consumers take to manage more than 40 chronic conditions, including:

• Specific products/brands used to treat chronic diseases
• Information sources used to help choose products
• Preferred channels for product purchase
• Payment methods for chronic disease medications/supplements

Chronic Disease in America will help marketers understand how to tailor specific products to their target audiences and will provide them with competitive intelligence and insight into how to position their brands among these audiences more effectively.

Download the Chronic Disease in America product sheet.

For more information contact us at 919.932.8858 or sales@yankelovich.com.