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Green Attitudes, 1 year later
Environmental concerns seem to be an increasing priority in the public consciousness, but last year, in our Going Green Perspective, we reported that fewer than half of all consumers felt that environmental problems were severe, and only one-third said they were highly concerned about environmental problems. Now, in year two of our Going Green study, we are looking at changes in green attitudes and behaviors that have occurred in the past year: Has environmental concern grown, waned or remained the same since 2007?
Going Green II also examines several new topic areas, as follows:
- Perceptions of “greenwashing” by marketers
- The effectiveness of certain incentives in producing more environmentally sensitive behavior
- The influence of media coverage on consumers’ attitudes toward green issues
- The importance of a company’s commitment to the environment in attracting employees
- The relationship between religious beliefs and environmentalism
 Download the Going Green 2 product sheet.
Find out more about the 2007 Going Green Perspective.
Click here to view the Getty Images photo gallery from the 2007 Going Green Perspective.
For more information on Going Green contact us at 919.932.8858 or sales@yankelovich.com.
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