Using multivariate analysis, Yankelovich can help you analyze which marketing products or services meet your customers’ needs best.

Specifically, we can use conjoint analysis or discrete choice analysis to help you accomplish the following:

• Measure the trade-offs that your customers make among various features, benefits, brands and prices.
• Use differences in individual preferences to identify multiple customer segments.
• Measure the monetary value that customers (and customer segments) assign to specific features and benefits.
• Measure the price premiums that customers (and specific customer segments) are willing to pay for various brands (which translate into “brand equity”).
• Identify product/service configurations that supply your best “bang for the buck”—for the market as a whole, as well as for specific customer segments.
• Provide interactive simulators that let you model customer response, “share of preference,” size of total market, market share and/or the response of particular customer segments to various offerings in competition with particular competitive offerings.

Our senior marketing scientists have extensive experience providing conjoint/choice solutions to clients in a wide variety of industries.

For more information, contact us at 919.932.8858 or sales@yankelovich.com.