Yankelovich offers insight through research that allows our clients to make more effective marketing decisions. And our commitment to Health and Wellness is not fleeting; it has been a core competency since the consultancy’s inception.
Why is partnering with Yankelovich the right choice?
We bring functional expertise, content expertise and trust to every client engagement.
Our high-end analytics and senior researchers offer the right mix of science and marketing art. You’ll receive the benefit of their many years of relevant experience, client teaming and numerous client projects that identify and illuminate generational and consumer trends.
Our MONITOR and Insights Integration groups provide you with a wealth of data and data applications. From the Yankelovich MONITOR, our in-depth study of consumer value and lifestyle trends, and the Multinational Preventive Health and Wellness Report, we have developed two powerful tools to help you reach the right consumers:
1. MindBase, a proprietary tool that ties consumer insights to specific names and address in a database, and
2. LIVING Well, Employee Health approach that precisely aligns company-sponsored health and wellness initiatives with the motivations and objectives of employees and their dependents.
We have worked with many types of health and wellness providers including traditional health leaders (the pharmaceutical and biotechnology industry) prevention and wellness providers, policy/PR firms, payers and food marketers.
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