According to U.S. Census data, today 1 in 7 Americans is Hispanics and by 2050 1 in 4 Americans will be Hispanic. Hispanics continue to be the largest U.S. ethnic group at 44.3 million and account for almost 15% of the U.S. total population. African Americans compose the largest ethnic racial group, numbering 40.2 million and making up 13.4% of the U.S. total population. The combined buying power for these two population groups is projected to be over $ 2.3 trillion by 2012 according to the Selig Center for Economic Growth.
Yankelovich can help you develop culturally appropriate and relevant messaging that resonates with consumers in both of these fast-growing populations. Our in-depth research in racial and ethnic marketplaces provides insights that you can’t find anywhere else.
Multicultural Marketing Study
Yankelovich’s MONITOR® Multicultural Marketing Study (MMS) is the only multicultural study available today that offers a comparative and contrasting look at the attitudinal and cultural insights into the African American and Hispanic populations. We go far beyond demographics to examine how Hispanics’ use of the Spanish and English languages and how their attachment to traditional Hispanic values and attitudes affect their buying behaviors. This market intelligence and insight will help you make genuine connections with Hispanic and African-American consumers.
Our customized segmentation models will help you target the right Hispanics and African Americans with the right messaging, based on Hispanic acculturation or African American identity-expression levels.
Multicultural Segmentation Solutions
Multicultural Case Studies
Marathon to Music– Insights and Consulting in Action: Multicultural Marketing Study leads financial institution to more lucrative sponsorship
Let Yankelovich help you launch truly action-oriented target marketing that speaks to the needs and desires of America’s fastest-growing minority population. For more information call us at 919.932.8858 or email us at sales@yankelovich.com.
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