|
Physical health is only part of the picture
 Today, people’s sense of wellness is not defined merely as the absence of disease—it is driven by a collective sense of mental, emotional, spiritual and physical well-being.
Because of this holistic view that people have about health, they can tolerate physical limitations as long as they are socially, mentally and emotionally well. So even if they are obese or have high cholesterol but feel well otherwise, it will be difficult to persuade them to change their lifestyles to address those physical conditions. To motivate consumers, marketers need to use emotion—to link health facts to relevant emotion and values. Yankelovich can help you do that.
Exclusive healthcare insight and solutions
Given the dynamic nature of healthcare professionals and consumers, a precise understanding of your target audience and the ability to tailor specific messages to their needs is imperative in your health communications. The Futures Company focuses on the attitudes and behaviors that drive decision making for both healthcare professionals and consumers. We work with physicians and consumers around the globe.
Syndicated healthcare reports
Healthcare database applications
LIVING Well: A consumer segmentation defined by distinctive and diverse attitudes about health and wellness
Let us help you make a positive impact on consumer health, the most important aspect of the marketplace today. Contact us at 919.932.8858 or sales@thefuturescompany.com.
|
Expertise 
