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Press Releases

What the Great Recession of 2008/2009 has wrought is not what is popularly supposed.
November 12, 2009

New Realities of Empowerment Pose a Challenge for Hispanics and African Americans, New Yankelovich Study Finds 
March 17, 2009
  

Deep Discounting During Recession Can Damage Brands 
March 11, 2009
  

Ground-Breaking Trends Service Launched by Two Leading Research Consultancies Merged to Form The Futures Company
October 14, 2008

New Yankelovich Study Reveals Traditional Media Are More Effective Than Digital Media
June 24, 2008  

Severe Consumer Anxiety Doubles in Less than Four Months
May 14, 2008

Yankelovich Joins WPP and Merges with Henley Centre Headlighvision
January 9, 2008

For press related inquiries please contact:

Emily Ross
919.932.8626

mailto:eross@yankelovich.com

     

In the news

Don't Fear the Faith
Adweek.com, April 5, 2010

Report: Discounting Damages Brands

Brandweek.com, March 11, 2009

Traditional Media Not Dead Yet for Marketing, Study Says
The New York Times, June 18, 2008

Productivity: It's More Than Eyeballs
MediaPost, March 2008

Downturn Stalks the Dining Room
St. Paul Pioneer Press, March 29, 2008

Consumer Vigilantes
Business Week, February 21, 2008

Sounding Off on Parenthood, The Echo Boomers Have Arrived
Kidscreen, February 1 ,2008

WPP Acquires Yankelovich
Adweek, January 9, 2008

Holiday shopper's dawdling geting worse
Business Week, December 18, 2007 CXOs Go Mainstream
Adweek, December 11, 2007

Study: Consumers Reach Boiling Point Over Customer Service
Advertising Age, November 28, 2007

The Green Mirage
U.S. News and World Report, October 30, 2007

A Hispanic Vote for Advertising
Hispanic Market Weeky, September 24, 2007

Warning Signs and Defining Economic Moments
The New York Times, September 14, 2007

 

 


 
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