Millenials Ahead: Leading the Way into the Recovery Marketplace
A Perspective report about the new generation
For marketers, getting in step with Millennials is the key to their brands' future growth path. At 64 million, this generation of 16- to 30-year-olds is 12% bigger than Generation X. And they're in the right place at the right time.
Baby Boomers were the driving demographic force during the boom decades of the last 30 years. Boomers took the economy higher during the good years and lifted it higher during the difficult years. But life stage, timeline, pending retirement, wealth rebuilding, and, to some extent, material satiation are diminishing the impact that Boomers can make in leading us out of the current recession. That's where the Millennials come in.
This study goes further than simply analyzing the generation. It details the ways in which Millennials will lead the economy out of this recession, and it defines the business and marketing opportunities that are associated with this generation's leadership into the next economic era.
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